Strategy Consulting & Fractional CMO Services

Toasted Consulting provides fractional CMO and strategy consulting for multi-location restaurant brands—giving you executive-level marketing leadership without the cost of a full-time hire. We partner with you to build brand-driven strategies across menu, marketing, and technology that boost guest engagement and grow your share of the dining market.

Creating custom-tailored solutions for your brand

Our flexible support model adapts to what your brand actually needs—no paying for resourcing you don't use, no vendor "support" that doesn't actually support you. We're here to make your life easier.

GET STARTED
how we support
Fractional CMO Services

We serve as your outsourced Chief Marketing Officer, delivering executive-level strategy without the full-time overhead. Not every restaurant or franchise can justify a full-time CMO—but every brand deserves senior marketing leadership. As your fractional CMO, we own brand positioning, digital strategy, campaign oversight, loyalty program design, and customer engagement, all tailored to your growth goals.

Menu Optimization

We engineer menus for maximum profitability and a smoother guest ordering journey. Our menu engineers and POS specialists reconfigure your menu to increase basket size, highlight high-margin items, and guide ordering behavior—driving higher sales and a better guest experience. Your menu is one of your most powerful marketing tools, and we build it that way.

RFP Strategy & Vendor Selection

We streamline the entire RFP process, from gathering requirements to evaluating proposals. Backed by an extensive restaurant technology partner network and years of firsthand implementation experience, we deliver clear analysis and actionable recommendations—helping you choose the right online ordering, POS, or loyalty provider faster and with confidence.

SaaS Platform Audits

We audit your existing POS, loyalty, and digital platforms to find what's holding you back. Using deep expertise in restaurant technology systems, we identify inefficiencies, gaps, and scalability opportunities, then deliver clear recommendations to optimize performance and reduce unnecessary costs.

Tech Stack Evaluation & Roadmapping

We evaluate your full tech stack—POS, online ordering, loyalty, payments, and integrations—to make sure you're using the right tools for your growth stage. Technology is only as powerful as its alignment with your business goals, so from there we build a strategic roadmap that supports long-term restaurant success.

Technical Project Management

We coordinate every detail of your technology implementation. Our senior project managers bring years of multi-location rollout experience, handling timelines, vendor collaboration, testing, and team communication so projects launch smoothly with minimal disruption to daily operations.

What Makes Us Different?

We work as true partners in your growth—not just consultants. We take the time to understand your brand's challenges, pain points, and goals, then design solutions that deliver measurable results.

Acting as an extension of your IT and marketing teams, we bring years of hands-on restaurant technology and digital marketing experience to every project. The result: faster execution, smarter integrations, and strategies built to scale with your brand.

Reach out today and let’s start a conversation.

Interested in seeing how we can transform your brand?

GET STARTED

Our clients say it best…

“Toasted Consulting proved to be not only consultants, but true extensions of our core team…

“Partnering with Toasted Consulting has been instrumental in Krak Boba’s growth and expansion. thir team helped us manage our Toast build and onboarding across multiple locations, set the foundation for franchising, and built a loyalty program that keeps our guests coming back. Beyond that, they developed marketing strategies tailored to our brand and supported every step of our tech stack implementations. Their expertise and guidance have been a huge part of our success.”

Ben Pham
Co-founder and COO

“When you work with Toasted Consulting, you’re not hiring a vendor — you’re gaining a partner fully invested in your success...

“Toasted Consulting has been a tremendous partner for Knee Deep Brewing. Their team built our menus in Toast to streamline reporting, designed and launched our loyalty program, and managed the entire project with Appfront from start to finish. Their expertise gave us a stronger tech foundation, more efficient operations, and a loyalty program that truly connects with our guests.”

Andrew Moore
VP, Operations and Marketing

“Toasted Consulting delivered the expertise and strategy our brand needed to scale with confidence...

"Toasted Consulting helped us tackle one of our biggest operational challenges: managing a consistent and scalable menu across 30+ locations. They rebuilt our menu structure using Toast’s Master Menu Management and Multilocation tools, making it easier to roll out updates, track performance, and maintain brand consistency. What used to take days now takes minutes—and our kitchen teams finally feel aligned across the board. Their expertise saved us time, reduced errors, and gave us the flexibility to grow without chaos."

Kevin Bastedo
Director of Operations

“Their value as a partner cannot be understated…

"We brought Toasted Consulting in to help optimize our existing Toast setup, but they delivered so much more. They helped us integrate third-party tools like DoorDash and GrubHub, restructured our loyalty program, and launched email marketing campaigns that actually brought guests back in. Our digital operations and guest engagement have improved dramatically—they knows the Toast ecosystem inside and out."

Desiree Foumia
Owner/Director of Operations

“Working with Toasted Consulting is one of the smartest decisions you can make for your business growth...

“Toasted Consulting came in and completely transformed the way we manage our restaurant. They rebuilt our Toast menu from the ground up and integrated it seamlessly with Craftable, giving us better reporting, recipe management, and inventory control. The difference has been night and day — our operations are more efficient, our team has better tools, and we finally have the insights we need to scale the business.”

Andrew Kim
Director of Operations

“Toasted Consulting positioned us to scale…

“Toasted Consulting has been an invaluable partner for Prince Street Pizza. Their team helped us completely reengineer our menu in Toast, making it scalable and efficient for our rapid growth. Their expertise not only streamlined our operations but also positioned us to expand with confidence. They truly understand how to align technology with growth.”

Sid Jones
Director of Operations

Partnering with Toasted Consulting is hands down the best investment you can make in your company…

“Toasted Consulting has been an incredible partner for Earth Bowl Superfoods. From building and optimizing our Toast system to creating marketing strategies that connect with our community, their team made the process smooth and impactful. We’ve seen measurable growth in sales and guest engagement, and we know we wouldn’t be where we are today without their support.”

Haitham Hammad
Owner

“During our Olo implementation project…

"Working with the Toasted Consulting was a game changer for our restaurant group. They didn't just help us set up Toast—they helped us optimize it. From building a scalable master menu across multiple locations to integrating our inventory with xtraCHEF and syncing third-party delivery tools, they made the entire process seamless. Their deep understanding of the Toast ecosystem, combined with his marketing and loyalty expertise, helped us unlock value we didn’t even know was possible. We now run more efficiently, market more effectively, and serve our guests better—all thanks to their guidance."

Ramy El Guindy
COO, Houston's Hot Chicken

Toasted Consulting brought ideas and suggestions tailored for our system and product…

Toasted Consulting and their team are pros when it comes to connecting, scheduling and executing media coverage for small businesses. Coverage, like television appearances, often make me uncomfortable, but I feel 100% at ease when this team is coordinating. They are cordial, precise and prepared. They never need to be pushed because they will be the ones pushing your business forward.

Joey Grassia
Co-founder