Helping Restaurants Thrive in the Age of Digital Dining

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What Does Toasted Consulting Do?

Toasted Consulting is a fractional CMO and menu strategy partner for multi-location restaurant brands. We help restaurants grow revenue by combining sharp menu architecture with marketing that actually drives repeat visits—all built natively inside the Toast POS ecosystem.

‍Menu Architecture & Strategy

‍Your menu is your most powerful marketing tool. We design centralized, profit-focused menu structures using Toast's Master Menu Management (MMM) and Multi-Location Management (MLM), so every location stays consistent, on-brand, and easy to update. We engineer menus around margin, guest behavior, and upsell flow—not just item lists. Through integrations with Craftable and xtraCHEF, we tie your menu directly to food-cost data and inventory, giving you real control over profitability and reporting.

‍Fractional CMO & Marketing

‍We act as your outsourced marketing leadership. From loyalty program design to campaign strategy and guest lifecycle marketing, we build and run programs inside Toast that turn first-time diners into regulars. This includes loyalty structure, promotional calendars, CRM and email campaigns, and data-driven engagement strategy tailored to multi-unit brands.

‍Toast POS Optimization & Support

‍We optimize the full Toast stack—self-service kiosks, handhelds, and hardware—so your front- and back-of-house run seamlessly. Our integration and configuration work ensures your operations are connected, scalable, and built for long-term growth.

How We Support

POS Implementation & Optimization

We set up and optimize the Toast POS ecosystem so your restaurant runs faster and more accurately. From hardware consultation and payment processing to self-service kiosks and handhelds, we configure every piece for speed, uptime, and ease of use across all your locations.

Strategy Consulting & Fractional CMO

We serve as your outsourced marketing leadership for multi-location restaurant brands. As your fractional CMO, we own marketing strategy, menu and pricing architecture, data-driven campaigns, and growth initiatives—giving you senior-level direction without a full-time hire.

Online Order Management

We build and manage online ordering that grows off-premise revenue. From branded storefronts and delivery-partner integrations to synchronized menus across every platform, we keep pricing accurate, operations smooth, and the guest experience consistent wherever people order.

Loyalty Management

We design and run loyalty programs that turn first-time diners into regulars. From points-based rewards and gift cards to subscriptions and automated campaigns, we create, launch, and manage programs inside Toast that measurably drive repeat visits and long-term engagement.

Digital Implementations

We connect and streamline your entire restaurant tech stack. Whether it's loyalty, online ordering, payroll, or third-party platforms, we coordinate and implement integrations that reduce manual work, close data gaps, and strengthen both operations and the guest experience.

Our Services

POS Implementation & Optimization

Full Setup of Toast POS:** Seamless installation and configuration.
Payment Processing Solutions:** Integrated payment processing with Toast or third-party platforms.
Handheld POS & Self-Service Kiosks:** Speed up service with modern POS solutions.  
Kitchen Display System (KDS):** Optimize kitchen workflows with digital order tracking.
Restaurant Hardware Consultation:** Identify and deploy the right hardware for your needs.

Digital Ordering & Delivery Management

Online Ordering & Digital Storefront Setup:
Enable online orders with Toast’s tools.
Third-Party Delivery Integrations
Connect with Uber Eats, DoorDash, Grubhub, and Toast Delivery Services©.  
Catering & Events Coordination
Streamline off-premise and private events operations.
Toast Now Management App
Manage orders on the go from your smartphone.  

Marketing, CRM, & Loyalty Programs

Marketing Suite Setup & Campaign Management
Launch targeted campaigns using Toast’s marketing tools.  
Email Marketing Integration
Send personalized email campaigns to engage customers.  
Loyalty Program Development
Build or migrate loyalty programs that drive repeat business.
Gift Card Solutions
Create and sell branded gift cards to boost cash flow.
Strengthen your online presence through local marketing strategies.
Custom Website Integration
 Build websites that integrate seamlessly with Toast’s digital tools.  

Restaurant Management & Analytics

Operations Suite Setup
Streamline restaurant operations from front to back of house.
Inventory Management & Cost Analytics (xtraCHEF)
Track inventory and control costs.
Scheduling & Payroll Management
Manage payroll, tips, and employee shifts easily.
Multi-Location Management
Simplify operations for multi-unit restaurants.
Supplier & Accounting Suite Integration:
 Optimize vendor and accounting workflows.  

Employee Management & Team Solutions

Team Management Tools
Manage employee scheduling, onboarding, and tips.
Payroll Suite with Pay Cards
Handle payroll, payouts, and employee finances efficiently.
Training & Onboarding:
Train staff to use Toast tools effectively.
Ongoing Software Updates & Troubleshooting
Ensure your system stays up-to-date with the latest features.  

Partners we work with

View All Partners

Our clients say it best…

“Toasted Consulting proved to be not only consultants, but true extensions of our core team…

“Partnering with Toasted Consulting has been instrumental in Krak Boba’s growth and expansion. Their team helped us manage our Toast build and onboarding across multiple locations, set the foundation for franchising, and built a loyalty program that keeps our guests coming back. Beyond that, they developed marketing strategies tailored to our brand and supported every step of our tech stack implementations. Their expertise and guidance have been a huge part of our success.”

Ben Pham
COO and Co-Founder

“When you work with Toasted Consulting, you’re not hiring a vendor — you’re gaining a partner fully invested in your success...

“Toasted Consulting has been a tremendous partner for Knee Deep Brewing. Their team built our menus in Toast to streamline reporting, designed and launched our loyalty program, and managed the entire project with Appfront from start to finish. Their expertise gave us a stronger tech foundation, more efficient operations, and a loyalty program that truly connects with our guests.”

Andrew Moore
Director of Operations

“Toasted Consulting delivered the expertise and strategy our brand needed to scale with confidence...

"Toasted Consulting helped us tackle one of our biggest operational challenges: managing a consistent and scalable menu across 30+ locations. They rebuilt our menu structure using Toast’s Master Menu Management and Multilocation tools, making it easier to roll out updates, track performance, and maintain brand consistency. What used to take days now takes minutes—and our kitchen teams finally feel aligned across the board. Their expertise saved us time, reduced errors, and gave us the flexibility to grow without chaos."

Kevin Bastedo
Director of Operations

“Their value as a partner cannot be understated…

"We brought Toasted Consulting in to help optimize our existing Toast setup, but they delivered so much more. They helped us integrate third-party tools like DoorDash and GrubHub, restructured our loyalty program, and launched email marketing campaigns that actually brought guests back in. Our digital operations and guest engagement have improved dramatically—they knows the Toast ecosystem inside and out."

Desiree Foumia
Owner/Director of Operations

“Working with Toasted Consulting is one of the smartest decisions you can make for your business growth...

“Toasted Consulting came in and completely transformed the way we manage our restaurant. They rebuilt our Toast menu from the ground up and integrated it seamlessly with Craftable, giving us better reporting, recipe management, and inventory control. The difference has been night and day — our operations are more efficient, our team has better tools, and we finally have the insights we need to scale the business.”

Andrew Kim
Director of Operations

“Toasted Consulting positioned us to scale…

“Toasted Consulting has been an invaluable partner for Prince Street Pizza. Their team helped us completely reengineer our menu in Toast, making it scalable and efficient for our rapid growth. Their expertise not only streamlined our operations but also positioned us to expand with confidence. They truly understand how to align technology with growth.”

Sid Jones
Director of Operations

Partnering with Toasted Consulting is hands down the best investment you can make in your company…

“Toasted Consulting has been an incredible partner for Earth Bowl Superfoods. From building and optimizing our Toast system to creating marketing strategies that connect with our community, their team made the process smooth and impactful. We’ve seen measurable growth in sales and guest engagement, and we know we wouldn’t be where we are today without their support.”

Haitham Hammad
Owner

“During our Olo implementation project…

"Working with the Toasted Consulting was a game changer for our restaurant group. They didn't just help us set up Toast—they helped us optimize it. From building a scalable master menu across multiple locations to integrating our inventory with xtraCHEF and syncing third-party delivery tools, they made the entire process seamless. Their deep understanding of the Toast ecosystem, combined with his marketing and loyalty expertise, helped us unlock value we didn’t even know was possible. We now run more efficiently, market more effectively, and serve our guests better—all thanks to their guidance."

Ramy El Guindy
COO, Houston's Hot Chicken

Toasted Consulting brought ideas and suggestions tailored for our system and product…

Toasted Consulting and their team are pros when it comes to connecting, scheduling and executing media coverage for small businesses. Coverage, like television appearances, often make me uncomfortable, but I feel 100% at ease when this team is coordinating. They are cordial, precise and prepared. They never need to be pushed because they will be the ones pushing your business forward.

Joey Grassia
Co-founder

“Toasted Consulting proved to be not only consultants, but true extensions of our core team…

“Partnering with Toasted Consulting has been instrumental in Krak Boba’s growth and expansion. thir team helped us manage our Toast build and onboarding across multiple locations, set the foundation for franchising, and built a loyalty program that keeps our guests coming back. Beyond that, they developed marketing strategies tailored to our brand and supported every step of our tech stack implementations. Their expertise and guidance have been a huge part of our success.”

Ben Pham
Co-founder and COO

“When you work with Toasted Consulting, you’re not hiring a vendor — you’re gaining a partner fully invested in your success...

“Toasted Consulting has been a tremendous partner for Knee Deep Brewing. Their team built our menus in Toast to streamline reporting, designed and launched our loyalty program, and managed the entire project with Appfront from start to finish. Their expertise gave us a stronger tech foundation, more efficient operations, and a loyalty program that truly connects with our guests.”

Andrew Moore
VP, Operations and Marketing

“Toasted Consulting delivered the expertise and strategy our brand needed to scale with confidence...

"Toasted Consulting helped us tackle one of our biggest operational challenges: managing a consistent and scalable menu across 30+ locations. They rebuilt our menu structure using Toast’s Master Menu Management and Multilocation tools, making it easier to roll out updates, track performance, and maintain brand consistency. What used to take days now takes minutes—and our kitchen teams finally feel aligned across the board. Their expertise saved us time, reduced errors, and gave us the flexibility to grow without chaos."

Kevin Bastedo
Director of Operations

“Their value as a partner cannot be understated…

"We brought Toasted Consulting in to help optimize our existing Toast setup, but they delivered so much more. They helped us integrate third-party tools like DoorDash and GrubHub, restructured our loyalty program, and launched email marketing campaigns that actually brought guests back in. Our digital operations and guest engagement have improved dramatically—they knows the Toast ecosystem inside and out."

Desiree Foumia
Owner/Director of Operations

“Working with Toasted Consulting is one of the smartest decisions you can make for your business growth...

“Toasted Consulting came in and completely transformed the way we manage our restaurant. They rebuilt our Toast menu from the ground up and integrated it seamlessly with Craftable, giving us better reporting, recipe management, and inventory control. The difference has been night and day — our operations are more efficient, our team has better tools, and we finally have the insights we need to scale the business.”

Andrew Kim
Director of Operations

“Toasted Consulting positioned us to scale…

“Toasted Consulting has been an invaluable partner for Prince Street Pizza. Their team helped us completely reengineer our menu in Toast, making it scalable and efficient for our rapid growth. Their expertise not only streamlined our operations but also positioned us to expand with confidence. They truly understand how to align technology with growth.”

Sid Jones
Director of Operations

Partnering with Toasted Consulting is hands down the best investment you can make in your company…

“Toasted Consulting has been an incredible partner for Earth Bowl Superfoods. From building and optimizing our Toast system to creating marketing strategies that connect with our community, their team made the process smooth and impactful. We’ve seen measurable growth in sales and guest engagement, and we know we wouldn’t be where we are today without their support.”

Haitham Hammad
Owner

“During our Olo implementation project…

"Working with the Toasted Consulting was a game changer for our restaurant group. They didn't just help us set up Toast—they helped us optimize it. From building a scalable master menu across multiple locations to integrating our inventory with xtraCHEF and syncing third-party delivery tools, they made the entire process seamless. Their deep understanding of the Toast ecosystem, combined with his marketing and loyalty expertise, helped us unlock value we didn’t even know was possible. We now run more efficiently, market more effectively, and serve our guests better—all thanks to their guidance."

Ramy El Guindy
COO, Houston's Hot Chicken

Toasted Consulting brought ideas and suggestions tailored for our system and product…

Toasted Consulting and their team are pros when it comes to connecting, scheduling and executing media coverage for small businesses. Coverage, like television appearances, often make me uncomfortable, but I feel 100% at ease when this team is coordinating. They are cordial, precise and prepared. They never need to be pushed because they will be the ones pushing your business forward.

Joey Grassia
Co-founder

Service Models & Concepts We Support

We tailor our consulting services to meet the specific needs of various restaurant types and service models

Quick Service (QSR)

Fast Food

Cafe & Bakery

Full-Service or Fine Dining

Bar & Lounge

Brewery

Enterprise & Multi-Location Chains

Food Trucks

Pizza Restaurants

Hotel Restaurants

Example Services We Offer  

Complete technical setup for campaigns and integrations

Integration with third-party software solutions 

Recommendations for the best hardware based on your needs

Online ordering setup  

Customer loyalty program creation or migration

Staff training on new systems and processes

Management of ongoing software updates and maintenance

FAQs

Frequently Asked Questions

How Do I Hire a Toast Consultant?
You can hire a Toast consultant by contacting Toasted Consulting directly through our website. We start with a discovery call to understand your operations, tech stack, and goals, then scope an engagement around your needs—whether that's a one-time Toast POS build, ongoing menu strategy, or fractional CMO support. Running a restaurant is hard, but you don't have to do it alone. Reach out today to see how we can simplify your operations and grow your profits.
What Does a Restaurant Consultant Do?
A restaurant consultant helps restaurants use technology and streamlined processes to operate more efficiently and profitably. At Toasted Consulting, that means optimizing your Toast POS system, engineering menu architecture for margin, managing inventory integrations, and building loyalty and online ordering programs that work together. We make sure every tool supports growth, improves the guest experience, and drives revenue.
What Is It Like to Hire a Consultant?
Hiring a consultant should make your life easier, not harder. We handle the heavy lifting—onboarding your team onto new systems, serving as your trusted technology and marketing partner, and resolving issues quickly. From day one, you get a clear plan, hands-on implementation, and a single point of contact so your operations run smoothly without the guesswork.
What Is a Fractional CMO for Restaurants?
A fractional CMO gives your restaurant brand senior marketing leadership without the cost of a full-time hire. At Toasted Consulting, we own your marketing strategy, menu and pricing decisions, loyalty programs, and data-driven campaigns—providing executive-level direction scaled to your budget and goals. It's ideal for multi-location brands that need strategic marketing but aren't ready for a full-time CMO.
How Much Does a Toast Consultant Cost?
The cost of a Toast consultant depends on the scope of work—a one-time POS or menu build is priced differently than ongoing fractional CMO or monthly retainer support. Toasted Consulting scopes each engagement to your specific needs and location count, so you only pay for what moves your business forward. Contact us for a custom quote.
Can You Help With Menu Design and Optimization?
Yes. Menu architecture is one of our core specialties. We design centralized, profit-focused menus using Toast's Master Menu Management and Multi-Location Management tools, engineer pricing and layout around margin and guest behavior, and connect everything to your food-cost and inventory data. A well-built menu is one of the highest-leverage marketing tools a restaurant has.

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Scale with confidence. Succeed with experience.